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Instagram Testing Premium Service Charge for Exclusive Content

Over the past couple of years, we have seen many of the top social media platforms like TikTok, Snapchat, Pinterest, YouTube, and Twitter have introduced some sort of premium creator subscription service.

Last week we saw Twitter introducing Twitter Blue, the company’s attempt at enticing creators to use Twitter as their primary content distribution platform. Now, Instagram also wants a piece of this space.

Now, word on the street is that Instagram is testing out its own subscription platform, Instagram Premium, if you’d like. To recall, earlier this year, we saw the head of Instagram, Adam Mossier, saying that the company was exploring subscriptions.

A teardown also reveals that “Instagram Subscriptions” in-app purchase was added to the U.S Apple Store on November 1 at $4.99. Additionally, a $0.99 in-app purchase was added a couple of days later, on November 3.

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In a report seen by TechCrunch, a new segment named Instagram Subscription is now visible under In-App Purchases for Instagram’s App Store listing in India for this Instagram Premium feature. Further reports indicate that this subscription will start at around 1.20 USD (Rs. 89). This is most probably not the final subscription price, and we’ll have to wait till the official announcement to know this.

The working model is expected to be pretty similar to the one we’ve seen with Twitter Blue. This will allow fans to get exclusive content from their favorite creators, thereby showing their support and earning certain fan merch.

Once it gets official, a subscribe button should appear on a creator’s profile. This will allow fans to subscribe to their content and have exclusive access to the same. This will include content like stories, feed, and live videos.

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